Tracking Conversions in Google Ads
Tracking conversions in Google Ads is important if you want to know how effective your Google Ads are doing. It is important in advertising and marketing to be able to determine what ads are effective and worth the advertising dollars and what are not. You also want to know the extent to which each ad and keyword are working.
While viewing clickthrough rates can give you a sense as to an ads reach, if you want to see how your clients actually interact with your website you should begin tracking conversions in Google Ads and Google Analytics.
Once you are tracking conversions you can analyze metrics such as cost per conversion which can let you know how effectively your ads are at bringing people into a sales or donation funnel. Using conversions also opens up new types of automated bidding in a Google Grants account such as Target CPA (Target Cost Per Acquisition), Target ROAS (Target Return on Ad Spend), and Maximize Conversions.
While Google Ads has some ability to track conversions, it is generally best to track conversions in Google Analytics and import those conversion events into Google Ads. Google Analytics has more ways of parsing data and is more powerful that Google Analytics when it really comes to knowing a websites audience which is why it is best to track data there.
Grant Republic specializes in optimizing Google Ads accounts and tracking conversions and using real, quantitative data to make data driven changes to your marketing to get better results. Contact us today or set up a free consultation.