Google Ad Grants Management for Nonprofits
Connect with supporters actively searching for causes like yours—with $10,000 per month in free Google Ads. Google Ad Grants puts your nonprofit in front of people ready to donate, volunteer, and advocate for your mission.
Why Google Ad Grants Matter
The Opportunity
Google Ad Grants provides eligible 501(c)(3) nonprofits with $10,000 per month in free advertising. That’s $120,000 annually to reach people searching for causes, services, and ways to make a difference.
Your ads appear at the top of Google search results when people search for keywords related to your mission—connecting you with supporters at the exact moment they’re looking for organizations like yours.
The Challenge
Google Ad Grants come with strict compliance requirements. Accounts must maintain a 5% click-through rate, use specific bid strategies, and follow detailed quality guidelines. Many nonprofits lose their grants due to non-compliance.
Our expert management ensures your account stays compliant while maximizing your ad spend to drive real results—more donations, volunteers, program participants, and community support.
Our Process
A proven approach that transforms your Google Ad Grant from unused potential into a powerful donor acquisition engine.
Eligibility & Application
We verify eligibility and handle your complete Google Ad Grants application
Strategy Development
Create campaigns targeting your ideal supporters and mission goals
Campaign Launch
Build and launch compliant campaigns optimized for conversions
Monitoring & Optimization
Continuous testing and refinement for maximum impact
Compliance Management
Ensure your account meets all requirements to keep your grant active
Eligibility & Application
We handle every step of getting your nonprofit approved for Google Ad Grants.
- ✓ Verify your 501(c)(3) status and eligibility requirements
- ✓ Register for Google for Nonprofits program
- ✓ Complete Google Ad Grants application with required documentation
- ✓ Set up Google Analytics and conversion tracking
- ✓ Ensure website meets all technical and content requirements
- ✓ Navigate approval process and address any issues
Most nonprofits are approved within 2-4 weeks. We ensure your application is complete and compliant from the start.
Strategy Development
Every nonprofit is unique. We create custom campaign strategies aligned with your specific goals and audience.
Keyword Research
Identify high-intent keywords your supporters are searching for
Audience Analysis
Understand who your ideal donors, volunteers, and advocates are
Goal Mapping
Define clear objectives and KPIs for campaign success
Competitor Insights
Analyze what’s working for similar organizations
Geographic Targeting
Focus ads on locations where you serve or seek support
Campaign Calendar
Plan seasonal campaigns and giving opportunities
Campaign Launch
We build campaigns designed for compliance, performance, and conversions.
Ad Copy Creation
Compelling headlines and descriptions that drive clicks and action
Landing Page Optimization
Ensure destination pages convert visitors into supporters
Ad Extensions
Sitelinks, callouts, and structured snippets for maximum visibility
Bid Strategy Setup
Configure compliant bidding that maximizes your grant spend
Mobile Optimization
Ensure ads perform perfectly on all devices
Conversion Tracking
Measure donations, sign-ups, and other key actions
Monitoring & Optimization
Your campaigns are continuously monitored, tested, and refined for peak performance.
- ✓ Daily monitoring of campaign performance and spend
- ✓ A/B testing of ad copy, headlines, and calls-to-action
- ✓ Keyword optimization—adding winners, pausing underperformers
- ✓ Bid adjustments based on performance data
- ✓ Search term analysis and negative keyword management
- ✓ Landing page recommendations for better conversion rates
- ✓ Seasonal campaign adjustments and promotional opportunities
- ✓ Monthly performance reports with insights and recommendations
Compliance Management
Google Ad Grants have strict requirements. We ensure you stay compliant and never lose your grant.
5% CTR Requirement
Maintain required click-through rates through continuous optimization
Quality Score Monitoring
Track and improve keyword quality scores for better performance
Account Structure
Organize campaigns to meet Google’s structural requirements
Conversion Tracking
Implement required conversion tracking across your website
Policy Compliance
Ensure all ads and landing pages follow Google’s policies
Annual Surveys
Complete required annual program surveys on your behalf
Campaign Types We Manage
Donation Campaigns
Drive one-time and recurring donations from people searching to support causes like yours
Volunteer Recruitment
Connect with people actively looking for volunteer opportunities in your area
Program Awareness
Reach people who need your services and programs right now
Event Registration
Fill fundraising events, galas, and community programs with engaged attendees
Newsletter Sign-ups
Build your email list with supporters interested in your mission
Advocacy Campaigns
Mobilize supporters for petitions, calls to action, and policy initiatives
What Makes Us Different
Mission-First Mindset
We’re not just here to manage ads—we’re here to amplify your mission and help you create real-world impact for the communities you serve.
Nonprofit Experts
Our team understands the unique challenges nonprofits face—limited budgets, resource constraints, and the constant need to prove impact.
Transparent Pricing
No hidden fees, no long-term contracts. Just honest pricing and exceptional service designed for nonprofit budgets.
Dedicated Support
You’ll work with the same expert throughout our partnership—no getting passed around or starting over with each call.
Complete Transparency
Full access to all analytics, detailed monthly reports, and clear explanations of every strategy we implement.
Personalized Service
We don’t believe in cookie-cutter solutions. Every strategy is customized to your unique mission, audience, and goals.
Get Your Free Google Ad Grants Assessment
Discover how Google Ad Grants can transform your nonprofit’s reach. Our assessment evaluates your eligibility, analyzes your potential audience, and provides a customized strategy to maximize your $10,000 monthly grant.