Google Ad Grants Management
The Google Ad Grants program is a must for all eligible charitable organizations. It’s a unique opportunity to extend your public service messages to a wider audience, gain new donors, attract volunteers, and amplify your impact with $10,000 per month in free advertising.
Google Ad Grants Acquisition
Initial Consultation
Our team of industry specialists will meet with you to determine your goals. We can help you raise more funds, get your message out, and gain volunteers. Our nonprofit sector experience sets us up to hit the ground running.
Website Readiness
Your Google ads will have better impact if your website meets certain criteria. Our developers will ensure your website is up to standard and resolve any issues in consultation with you.
Grant Acquisition
Sit back and leave your Google grants acquisition to us. If we need any documentation during the process, your Grant Republic account manager will reach out to you.
Google Ads Setup
Our Google Ads specialists will set up your account, organize it, select keywords, write your ads, set match types, connect to Google Analytics, and configure landing pages.
Google Ad Grants Account Management
Once your Google Ads account is set up for success, we continuously monitor your ad performance to see what’s working and what isn’t.
Our Management Process
Impression Optimization
If your ads have low impressions, we adjust your ad and landing page quality accordingly
Click-Through Rate
If your ad isn’t getting enough clicks, we adjust your ad copy and targeting
Bid Management
We optimize your bid, quality score, and ad rank to impact your cost per click
Conversion Tracking
We use conversion tracking tools to inform us what adjustments are needed to meet your goals
Landing Page Optimization
If you’re getting clicks but not conversions, we’ll optimize or create new landing pages in consultation with our web designers
Ad Copy Testing
We test your offer, headline, description, URL, and extensions one by one to make your ad the best it can be
Negative Keywords
We add appropriate negative keywords so your ads show up when they should and not when they shouldn’t
Google Ad Grants Reactivation Services
Once your 501(c)(3) organization has been awarded Google Ad Grants, you have the responsibility to follow Google Ads Grants eligibility guidelines to keep it running. Your organization must adhere to Google’s Terms & Policies.
Failure to do so will result in the suspension of your Google Ads Grants account. If your Google Ad Grants account has been suspended, we can help reactivate it on your behalf.
We Help With:
- Policy violation identification and correction
- Account compliance restoration
- Reactivation application submission
- Ongoing compliance monitoring
- Prevention strategies for future suspensions
Ready to Get Started?
Let us help you acquire, manage, or reactivate your Google Ad Grants account. With our expertise in nonprofit marketing and Google Ads management, you’ll maximize your $10,000 monthly grant and reach more donors and volunteers.